Hi, I’m Rachel!
I’ve always loved being creative, which inspired me to start my YouTube baking and crafting channel, Kawaii Sweet World, at twelve years old. KSW now has 2.2 million+ followers across social media (a number I still can’t comprehend)!
Then in 2017, I signed a cookbook deal with Penguin Random House, and am now excited to be the published author of Kawaii Sweet World: 75 Yummy Recipes for Baking That’s (Almost) Too Cute to Eat as of July 2019.
Beyond KSW, my academic side led me to Stanford University where I studied Computer Science and Product Design (‘21). After graduating, I founded a company called Creator Labs which you can read more about here.
Now, I’m excited to take combine my knowledge of creators, commerce, and social as Product Lead at Jupiter (YC S19). Building the future of social commerce! 🚀
