Hi, I’m Rachel!
I’ve always loved being creative, which inspired me to start my YouTube baking and crafting channel, Kawaii Sweet World, at twelve years old. KSW now has 2.2 million+ followers across social media (a number I still can’t comprehend)!
Then in 2017, I signed a cookbook deal with Penguin Random House, and am now excited to be the published author of Kawaii Sweet World: 75 Yummy Recipes for Baking That’s (Almost) Too Cute to Eat as of July 2019.
Beyond KSW, my academic side led me to Stanford University where I studied Computer Science and Product Design (‘21). After graduating, I founded a company called Creator Labs which you can read more about here.
Now, I am building the future of eating disorder treatment at Callie 🚀